that the content you are providing is also the content you are actually showing to your users. It means that […] If you have a lot of text content in one version and you're making changes that are the version you want to display on Google, when users access it, you'll basically see a couple of words of content and perhaps a large image. Will be done. It's annoying to us. In the long run, the content really needs to be comparable. – John Mueller, Google Webmaster Hangouts "If you're doing A / B testing, it's a good idea to show Googlebot the version that the majority of users are looking at.

What I don't recommend is to switch between ghost mannequin effect service versions randomly. This makes it very difficult to actually index the page properly. It's very difficult to understand because each time you look at a page, you'll see a different version of the content. Is this page constantly changing significantly, or are there basically two versions swapping back? Forward? So, if possible, stick to one version. – John Mueller, Google Webmaster Hangouts advertisement Continue reading below For more information, see Google Best Practices for Website Testing. Bing To find out more about whether other search engines handle website tests differently, I contacted the BingWebmaster team to hear their stance. Fabrice Canel, Bing's Principal Program Manager, said: "When running human-targeted experiments, we strongly recommend that you always output Bingbot and other search engine controls (version A).

Search engines prioritize stability over instability. It is recommended to output the same established version of the site. As with JavaScript, basically if you print a slight difference between version A and version B content, it is not considered cloaking. However, check if there is a big difference. For SEO, it's a good idea to run the experiment for weeks instead of hours to truly understand the impact and limit the scope to versions A and B. Not A, B, C, D, X, Y, Z. " advertisement Continue reading below 8 tips to improve testing and process While running these tests for your users, some important best practices to satisfy your search engine, to continue testing and to maximize site performance, without damaging the process. Here are some practice tips.