Traditionally, we associate selling with queues and mall madness, but digital marketing has a lot to say during this time as well. We explore everything you need to employee contact list know to put the finishing touches on your sales campaigns this year or start planning for next season now. SALE in digital marketing Sales strategy in digital marketing Selling isn't what it used to employee contact list be. Nowadays, discounts and promotions take place throughout the year , especially in the e-commerce sector. Therefore, the discounts no longer seem so special and it is more difficult to entice customers to buy on these dates.

One distinction we need to be clear about is that while you can get items at a discount throughout the year, conceptually they are not the employee contact list same as discounts. The following types of discounts can be distinguished : Discounts are when items are put on sale at a lower price than they were before, usually at the end of the season. In our country, there are several regulations that regulate the duration of discounts and their conditions. The offers provide the possibility of obtaining items at a reduced price, but without being subject to the conditions of the sales or having to employee contact list intervene at a particular time.

For example, we can put a “3 for 2” offer on a product that we are particularly interested in. Closeouts are discounted products that have decreased in value through deterioration, disuse, obsolescence, manufacturing defect or other reasons. And finally, closeouts are the sale of items at a discount to get rid of inventory before a particular circumstance, such as a retirement or transfer. To employee contact list come up with a strategy of one-time discounts or discounts that make sense for our brand, we need to employee contact list tie them into the rest of our digital marketing campaign and ask ourselves what we want to achieve with them.