Launching a website is just one of many things small business owners and self-employed individuals need to do to run a successful online brand. That's why you're likely to work with a bunch of plugins. Not only can it add extra functionality to your website, but it can also help you manage other aspects of your business—customer service, marketing, lead generation, and more.

For example, you need to find a way to:

Simplify and enhance the customer experience

Answer customer questions

Reach new potential customers

Edit video content

Appointment Social Media Jobs

…just to name a few.

With that in mind, we've revealed some of the best software for small business options on the market today. There's a lot to talk about, so let's jump right into the list!

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Movavi Video Editor

movavi video editor - Small business software

3D Embossed Stainless Steel Sheet Movavi Video Editor is one of the best software for small businesses if you wish to create and edit marketing and informational videos. It is free to download and enables users to quickly edit and fine-tune engaging video content. You can use effects like slow motion and reverse. In addition, there are ready-made intros and animated titles that you can insert into your projects effortlessly.

Movavi also comes with a chroma key that detects the backgrounds of your videos and allows you to change them. You can also add filters and transitions to ensure your content complements your brand aesthetic.

Movavi comes with a simple drag-and-drop interface, so you can start editing right away without facing a steep learning curve.

Pros of Movavi👍

There are versions for Windows and Mac.

You can convert videos to any format to complement your social media and website content.

The screen recording feature makes it easy to create tutorials and presentations.

Movavi is very user-friendly if you're just starting out with video editing.

Lots of titles and effects to choose from

Cons of Movavi

To use Movavi's more professional effects, you'll need to buy from the effects store or upgrade your subscription.

Movavi works well as a starter editor program, but doesn't scale email list well if you're looking for professional video editing software.

Movavi has very limited text editing options

You can't control the audio meter

Pricing 💲

2D Embossed Stainless Steel Sheet Movavi Video Editor is free to download and use. But there is a special effects store. Here you can buy additional professionally designed titles, transitions, stickers and content.

Alternatively, Movavi costs $129.95 and is currently offering a special deal on its unlimited bundle, which includes a commercial license for enterprises and additional editing tools.

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LiveChat

livechat - Small Business Software

LiveChat , you guessed it, is a live chat tool for your website that makes it easier for you to connect with your customers in real time. This software is suitable for small and large businesses. Among its customers you'll find the likes of McDonald's, Adobe and PayPal - impressive, right?

You can connect LiveChat using:

Facebook Messenger

E-mail

Whatsapp

SMS campaign

your website

Shopify (and other ecommerce platforms)

stripe

…and other third-party apps that make it easy for customers to contact you.

Chats from all your communication channels are rerouted to a consolidated inbox where you and your support team can quickly answer and manage all conversations.

You can also include attractive product cards in chats linked to your store. This makes it easier to up-sell, cross-sell, and/or recommend specific items to customers.

LiveChat also comes with AI. This means you can automatically segment your customers based on their needs and route them to the best agents for a smoother customer service experience.

Pros of LiveChat👍

LiveChat connects with over 200 tools.

It's easy to merge and manage chats from multiple channels.

Selling in your message is easy.

By routing customers to the most appropriate support agent, you can work as a team more effectively.

You can change the appearance of the chat widget.

You can use LiveChat API.

Disadvantages of LiveChat

LiveChat does not include a chatbot; therefore, you cannot set up automatic replies.

The price is a bit high, so it's not the best software for small businesses on a tight budget.

After you sign up, you can buy additional add-ons separately, which can make the price even higher.

Customers cannot upload pictures to chat.

The platform is not very customizable.

The reporting function is very basic.

Price? ? ? ?

You can try LiveChat for free for 14 days.

The following pricing options are based on annual billing:

Entry Level: $16 per agent per month (for small offices or home offices)

Team: $33 per agent per month (for a full-time support team)

Business: $50 per agent per month (for customer service)

Enterprise: Request a Quote (For Fortune 500 Companies)

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HubSpot

hubspot - Small business software

Hubspot , no matter the size of your company, can use the tool to better engage customers.

This provider actually offers a complete feature center for a variety of inbound marketing strategies, including CRM (customer relationship management), sales and marketing tools, and customer service.

We'll focus primarily on its service desk function, the "Service Center". Here, you'll find all the advanced features you need to track the entire customer journey and help at every stage.

You can efficiently create pipelines and manage queries from one centralized inbox. You can also create your own knowledge base for your website, enable live chat, and route conversations to the most suitable agent.

Hubspot enables you to create customer feedback surveys and gather valuable insights that you can view from your reporting dashboard.

Pros of Hubspot👍

You have access to a robust set of customer service features covering everything from reports to live chat and a simplified inbox.

Hubspot seamlessly integrates with Hubspot's CRM and Marketing Hub, allowing you to use features like email and social media marketing from one place.

Team Inbox makes it easy to manage conversations, especially when running omnichannel operations.

You can easily create an online knowledge base for your consumers.

Cons of Hubspot

Since the service center is the latest Hubspot' stool kits, it's still basic—it's not as feature-rich as the others.

If you already have a CRM, Hubspot's Service Hub may be an unnecessary addition.

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