This article analyzes the competitive products of WeChat Reading and Netease Snail Reading from product introduction, selection of competing products, competitive product analysis and summary and suggestions. Based on the competitive product analysis of the three big men, this analysis report is produced. I have no experience. This article is also written to improve the ability, and I hope that readers who see it can make more suggestions. thanks.

1. Product introduction

WeChat Reading is an official reading application based on the WeChat relationship chain, and supports both the iPhone and iPad two terminal platforms. While providing the ultimate reading experience, it recommends suitable books for users, and can view the reading dynamics of WeChat friends, discuss books being read with friends, etc. Committed to meticulously polishing the reading experience and discovering high-quality books with friends.

NetEase Snail Reading is a brand-new country email list reading product launched by NetEase, which supports full adaptation of iPhone and iPad, and seamlessly switches between reading scenes. This reading app can read for one hour for free every day, and focuses on the in-depth reading of high-quality published books in the dimension of "time is paid". NetEase Snail Reading is committed to building a three-dimensional and all-round mobile reading community to meet the personalized reading needs of users at different reading levels.

Analysis purpose: To compare and analyze NetEase Snail Reading and WeChat Reading, explore the possible optimization directions of WeChat Reading, and explore new boundaries in the field of mobile reading applications.

Similar product positioning: WeChat Reading is a social + reading mobile reading application based on the WeChat relationship chain. It provides users with the ultimate reading experience while recommending books to users, checking friends’ reading dynamics and discussing books with friends. NetEase Snail Reading is to build a comprehensive and three-dimensional reading community for users who also love to read books recommended by "leaders", providing immersive and concise mobile reading applications while meeting the reading needs of users at different reading levels.

Similar target users: The target users of WeChat Reading and NetEase Snail Reading are all users in first- and second-tier cities who like to read general-purpose books through mobile terminals, have high requirements for the quality of books, pay attention to self-improvement, and are willing to pay for knowledge.